In addition to mouth-watering chocolate and amazing cheeses, Switzerland is best known for its luxury watches. If you’re in the mood to explore its watchmaking scene, Biel AKA Bienne is the best place to start because it’s the birthplace of the country’s most iconic watch companies.
Omega Museum
One of the leading Swiss luxury brands has its own museum in the heart of Biel. Omega Museum offers an immersive experience taking you through the history of this iconic watchmaker. It’s quite a journey since Omega watches made it everywhere from the James Bond movies, the Olympic Games, and even the Moon!
Planet Swatch Museum
Omega is now a part of the Swatch Group, and you can find another museum dedicated to this brand in the same building as Omega Museum. Here, you’ll find thousands of watches on display that will take you back in time through Swatch’s innovative and colorful history.
Rolex Building
Swatch Group isn’t the only major watchmaker with headquarters in Biel. Technical parts of the iconic Rolex watches are also produced in this Swiss city. You won’t find any touristy attractions dedicated to Rolex, but the city is home to one of the company’s main manufacturing spots.