Eater is set to reach a much wider streaming audience through a new Netflix partnership. According to the report, Netflix is adding videos from dozens of digital publishers to its platform, and Eater is among the food-focused brands joining the lineup alongside Bon Appétit, Epicurious, Delish, Food & Wine, Tastemade, and Buzzfeed’s Tasty.
Beginning August 3, viewers in the United States, Canada, the United Kingdom, Ireland, Australia, and New Zealand will be able to find hundreds of Eater videos on the Netflix homepage. The collection will include recent releases, new installments from current series such as Let’s Do Lunch and Chef’s Day Off, and older favorites from the archive, including Handmade, Vendors, and Brent Meats World.
The move also places Eater alongside lifestyle video brands from outside the food world, with titles from Architectural Digest, Allure, Billboard, Variety, and Harper’s Bazaar also coming to Netflix. Stephen Pelletteri, Eater’s vice president of video, said the partnership expands the reach of the brand’s award-winning video work and introduces its restaurant and food-culture storytelling to new audiences. Eater noted that its video programming has received multiple New York and Daytime Emmy nominations and wins over the years, along with other journalism honors.
For viewers, the key point is simple: Eater’s video library will still remain available on its existing platforms, but Netflix will soon become another place to discover the brand’s food travel, restaurant, and culinary storytelling.
Source: eater.com