Adhering to the motto “live the adventure,” Louis John Cole has embraced the nomad lifestyle and turned it into a blossoming career. How blossoming? With 2 million subscribers on YouTube and 1 million on Instagram—Cole is as big as it gets.
Better known by his online moniker FunForLouis, Cole is a travel content maker machine, posting a daily video blog on his channel, which documents his life and travels around the world.
Now, he wants to teach others how to do the same, supporting other influencers is their pursuit of happiness and fame. “Hanging out with other influencers and collaborating with people is usually the best way to reach a new audience,” he shared with Entrepreneur.
“Instagram changes its algorithm so much nowadays, it’s become a lot more complex than when I first started. When I was growing my Instagram following, most of it came from being featured on the Popular Page, which was the same Popular Page no matter where you were in the world.
“In terms of the order that I post stuff, I try to mix it up,” he further explains. “I try not to post tons of photos of one thing in a row. So if I just posted a closeup shot of me doing something, I’d probably then post a wider landscape shot. You have to keep it really mixed rather than post similar shots together. And then also, trying to mix up the colors—like I wouldn’t have three very blue posts together. It’s all a personal choice, but I like looking through my feed and it just being aesthetically pleasing [to] the eye.”
But according to Cole, it all boils down to being passionate about what you do and sharing this passion with your audience. “Come from a place of being passionate about capturing and sharing moments—not straight from this mentality that [you] want to make money or jump straight into having Instagram as a revenue generator or a business,” he says.
“That’s an added bonus if you can get to that stage, but if that’s your initial goal, it could be quite tricky especially if you’re not enjoying what you’re doing. I think the audience can really notice that as well.”
Follow him for sow entertaining content and good advice.