Pinterest’s trend forecast has given us many valuable insights about what to expect from 2025, and one of their hottest new trends is related to tourism. “Peak travel” emerged as the most popular travel trend on this photo-sharing platform, and it’s all about leaving city life behind and heading to the mountains.
Pinterest’s press release explaining this rising trend reads, “Cities have totally peaked. In 2025, mountain ranges will become the go-to travel destination as Gen Z and Gen X seek out treetop views and that fresh mountain air. Gear up for your next elevacation.”
Skiing fits are one of the most-searched terms under this category, pointing out the fact that skiing will be an essential part of these mountain holidays. Pinterest also singled out several destinations that experienced a rise in searches, including the Portillo ski resort in Chile, the Dolomites in Italy, and the Atlas Mountains, which stretch through Morocco, Algeria, and Tunisia.
Pinterest also joined forces with Marriott Bonvoy to help people experience the magic of “peak travel” in real life. They announced the launch of “Peak Travel Concierge” in New York City, where visitors can receive personalized mountain-inspired gifts, along with an opportunity to enter to win an exclusive stay at one of Marriott Bonvoy’s mountain destinations.