Positano: Instagram’s Favorite Summer Destination

Photo by Raghu Nayyar on Unsplash

Positano is a hillside village set on the Amalfi Coast, in the Province of Salerno, in Campania, Italy. It has been a holiday resort since the time of the Roman Empire, and nowadays it is one of the most popular destinations to visit, especially since its popularity skyrocketed thanks to Instagram. Many travelers come here in search of the perfect picture of this small Italian paradise.

The climate of Positano is a mild, Mediterranean climate, with warm winters and long sunny summers, cooled by the fresh sea breeze. The beautiful pebbled beaches are crowded with tourists, and sometimes you can even get lucky enough to see famous artists, actors, and celebrities sunbathing on the Spiaggia Grande, the largest beach in Positano.

However, if you’re not the biggest fan of crowds, there are plenty of other beaches to choose from, such as Fornillo, La Porta, Fiumicello, Arienzo, San Pietro, Laurito, and Remmese. There are many hidden beaches accessible only by boat, which you can easily rent at any beach and do your own exploring.

The best way to truly experience the town of Positano is by foot. The winding stone streets, narrow roads and steep flights of steps are sure to take you on an authentic adventure. At every corner, you will find small Italian coffee shops, restaurants, and local stores selling unique souvenirs and handmade items. You can spend hours walking and browsing, but make sure to visit Positano’s most famous sights: the Church of Santa Maria Assunta and the local Museo Archeologico Romano, where you can learn all about Positano’s Roman history and architecture.

The Amalfi coast offers many activities for fans of hiking as well. The “Path of the Gods” is a centuries-old trail with incredible panoramic views and breath-taking landscapes, the most popular being the stretch between Bomerano and Nocelle. From Positano, you can also take a ferry to the nearby villages of Praiano, Conca dei Marini, Castiglione, and Maiori lie, and you can even hop on the ferry from Naples that will take you straight to the island of Sardinia.