Sleep Tourism is One of the Hottest Travel Trends in 2025 and We’re Here for It

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Photo by Vojtech Bruzek on Unsplash

Getting a good night’s sleep and traveling usually don’t go hand in hand. Everything from jet lag to poor diet and uncomfortable mattresses is trying to prevent us from sleeping well. But, it appears that some travelers have had enough of that and are now at the forefront of a new style of traveling: sleep tourism.

What is Sleep Tourism?

Sleep tourism has been on the rise in recent years and is establishing itself as one of the hottest travel trends in 2025. People who engage in sleep tourism are not looking to see and explore as much as possible or go on an adventure. Instead, they just want to get some good sleep.

It might sound silly at first, but sleep tourism has been embraced by the tourism industry for some time now. There are establishments that focus solely on sleep tourism, while a growing number of hotels and retreats have special facilities that serve this purpose.

How Does Sleep Tourism Work?

In its simplest form, sleep tourism sees tourists head to a hotel or accommodation that features favorable conditions for good sleep like super-comfortable mattresses and pillows, ideal temperature, and noise cancelation.

Those who want more will likely choose retreats specialized in sleep tourism. In these establishments, experts work to diagnose the issues that lead to bad sleep and provide tips that help tourists sleep better. Additionally, they create the perfect conditions for sleeping including sleep-inducing spa treatments.

Should You Try It?

A good sleep doesn’t have a price. It helps with everything from brain performance to improving your mood and overall health. So, we are all here for sleep tourism and so should you be.