Traveling can be tough if you’re a cereal fan.
The morning ritual typically involves pouring your favorite cereal into a bowl and adding milk, but that’s far from easy if you’re staying in hotels or backpacking through hostels. While some places do provide breakfast—and cereal—it isn’t always a given.
But Kellogg’s has now come up with a way that you can take your cereal with you wherever you go, and you don’t even need to add milk!
Before you get your cereal socks in a knot, we’re not suggesting that you eat your breakfast flakes dry. Instead, the cereal manufacturer has developed a product that features powdered milk. All that’s needed is some cold water and a stir to magically bring your milk to life!
“In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life’s everyday curve balls prevent traditional sit-down meals,” said Kellogg’s marketing director, Chris Stolsky. “We created Kellogg’s Instabowls as an easy solution for the ‘anytime cereal break’ so you can now bring your favorite Kellogg’s cereals with you wherever life takes you and not have to worry about milk, dishes, or clean-up.”
Cereal anytime, anywhere? Yes, please!