Located in Billund, Denmark, the LEGO House was conceived as an urban space as well as an experience center for all LEGO lovers. Designed by the architectural firm BIG (BjarkeIngels Group), it was created as a place where children and creative souls of all ages can get the ultimate LEGO experience all year round.
The building itself represents a literal manifestation of the infinite possibilities the LEGO brick can offer. It consists of 21 white bricks stacked on top of each other. The facade is covered with tiles and from afar it looks as if the entire building is made of LEGO bricks only. It is an impressively large building, covering an area of 12,000 square meters.
The ground floor consists of three restaurants, a LEGO Store, a conference room and the 2,000-square meter LEGO Square. The Plaza is integrated into the public space, allowing visitors and citizens of Billund to freely walk through the building.
The first and second floors include four experience zones arranged by color, each representing a certain aspect of a child’s learning. Each zone is organized for different activities, encouraging visitors to explore and play at their own pace. Red is for creative skills, Blue is for cognitive skills, Green is for social skills and Yellow is for emotional skills. Of course, these are not limited to children only but welcome all LEGO enthusiasts to imagine and create their own LEGO worlds.
In addition to the experience zones, there is also a large gallery of LEGO creations built by fans and a large exhibition about the history of the LEGO brand, as well as a huge sheltered public space and a number of outdoor terraces and playgrounds for visitors to explore and enjoy.