2022 may be drawing to a close, but that just means that all eyes are on our 2023 bucket list! The next 12 months hold 365 opportunities for adventure, and Yeti wants to make sure that you don’t miss a single one.
Instead of a “year in review”, the outdoor goods company wants travelers to focus on their “year in preview” by challenging people to put together a calendar of activities for 2023. All you need to do is answer a few questions on the website and Yeti will build a custom-made itinerary just for you.
There are more than 130 activities to choose from, including fishing; hunting; snowing; BBQing; climbing; and surfing, and the app will also create a video so you can visualize it all coming together.
“We made sure to curate a list of events that appeal to fans with little-to-no [outdoor] experience, the tip of the spear hardcore outdoorsmen and women, and everyone in between,” says Yeti’s chief marketing officer, Paulie Dery. “Many of the events included occur in some of the most beautiful locations Mother Nature has to offer, with plenty of opportunities for camping, hiking, biking, and other outdoor activities. We hope Year In Preview will spark interest in these communities from newcomers and give fans encouragement to try something new in 2023.”
Here’s to a year of new adventures!