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]]>Livraria Cultura
Livraria Cultura is a popular bookstore chain in São Paulo, with several locations around the city. None of them compares to the Avenida Paulista branch, situated inside a renovated movie theater Cine Astor, with a famous wooden dragon statue watching over the visitors while they search for their next favorite book.
Taires 
Bookgram (@tataliteraria)Livraria da Vila
Livraria da Vila is another popular bookstore chain with humble beginnings. What started as one location with artsy and cultural books transformed into a chain of around 10 bookstores, and they’ll all win you over with their modern design and vast collection of books, covering many different genres.
Biblioteca Mário de Andrad
São Paulo’s libraries are also worth exploring, and Biblioteca Mário de Andrad should be at the top of your list. It became one of Brazil’s most important cultural institutions since opening its doors in 1925, and its collection of 3.2 million items includes everything from rare books to maps and prints.
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]]>Also known as Batman’s Alley, this quirky tourist attraction is safely tucked away inside São Paulo’s Vila Madalena neighborhood. It can be found at the intersection between Rua Gonçalo Afonso and Rua Medeiros de Albuquerque, and it’s now known as a haven for graffiti artists from Brazil.
If you’re scared that Beco do Batman is reminiscent of a scary alley where the beloved superhero lost his parents, you’ll be happy to hear that’s not how it got its name. This street started taking shape during the 80s, with a lone graffiti of the iconic DC Comics superhero.
The rest is history, and many more amazing graphics and murals followed in the decades to come. In the beginning, the local art students started filling the walls with psychedelic and cubist-influenced murals, but Beco do Batman went through many transformations in later years, constantly changing and transforming as new pieces of art covered the old ones, with the permission of the previous artists.
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]]>Ibirapuera Park
São Paulo is home to one of the most visited parks in all of South America, but that’s not the only reason why you should visit this green oasis. This park is home to several works of art by the popular street artists Otávio and Gustavo Pandolfo aka OsGemeos, but you can find graffiti and murals by other local artists scattered all around it if you look close enough.
Vila Madalena
Retro cafés, indie boutiques, and contemporary art galleries line the streets of this bohemian district in São Paulo, but that’s not the only reason why you should visit it. This area is best known for its thriving art scene and you can spend hours exploring its colorful walls.
Beco Do Batman
If we had to pick a single corner of São Paulo that perfectly encapsulates its street art scene, it would be this narrow alley in Vila Madalena. It’s home to some of the city’s most Instagram-friendly murals and serves as an open-air gallery for Brazil’s most prominent street artists.
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]]>Rua Oscar Freire
If we had to pick a single street that passionate shopaholics shouldn’t miss in São Paulo, Rua Oscar Freire would make the cut. If you’re looking for a luxury shopping experience, this is the place to be because this street is home to countless designer stores from Louis Vuitton and Armani to Versace and Marc Jacobs.
(@maylmlg)Rua 25 de Marco
If you don’t feel like spending a fortune on designer clothes, Rua 25 de Marco will give you a more modest and authentic shopping experience. It’s a popular shopping street where prices are low and the crowds are large, with three major malls located in its surroundings.
Paulista Avenue
Paulista is São Paulo’s most popular avenue. It’s not known as a shopping street alone, but it’s highly likely you’ll do some shopping while exploring it because it’s home to several large-scale shopping malls, starting with Market Paulista.
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]]>Ibirapuera Park
One of São Paulo’s main landmarks, Ibirapuera covers a gigantic area of 158 hectares and it’s the most visited park in all of South America. It’s a green oasis in the heart of this bustling city, offering a wide range of recreational activities, popular events, and trade shows.
(@vemversp)Villa-Lobos Park
Villa-Lobos Park isn’t as large and busy as Ibirapuera, but that doesn’t take away from its charm. It was built on the grounds of a former landfill, and it’s now home to around 37,000 trees, playgrounds, soccer fields, bike paths, several modern buildings, and an amphitheater.
Botanical Garden of São Paulo
No major city is complete without its own botanical garden, and it goes without saying that São Paulo has one in store. It covers 165 hectares in the Fontes do Ipiranga State Park, right next to São Paulo Zoo, and you can find a botanical museum, walking trails, and greenhouses with many endangered species on its grounds.
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]]>São Paulo Museum of Art
Located inside a modern building made out of concrete and glass, São Paulo’s leading art museum is equally impressive inside and out. It’s home to one of Latin America’s most important collections of renowned art, but you’ll be equally impressed by its European art collection.
São Paulo Museum of Image and Sound
Painting and sculpture are usually the first things that come to mind when someone mentions art, but they’re not the only art forms out there. This museum is dedicated to celebrating art forms that don’t get too much attention at traditional museums, such as film, photography, graphic design, and audio-visual works.
São Paulo Museum of Modern Art
São Paulo is also known for its thriving contemporary art scene, and this museum is one of the best places to explore it. Located inside Ibirapuera Park, this museum features around 4,000 works of modern art, with a sculpture garden on the premises.
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]]>Ipiranga Museum
This cultural institution is also known as Paulista Museum, and it’s extremely historically significant because it was built in the place where Brazilian independence was proclaimed. It was inspired by the Palace of Versailles and it’s one of the city’s biggest marvels of classic architecture.
São Paulo Cathedral
São Paulo’s largest religious building has been decades in the making before opening its doors in 1954, but it was worth the wait. Its Renaissance-style dome pays homage to the Cathedral of Florence, while the rest of the building was designed in the Gothic revival style.
Municipal Market of São Paulo
Amazing examples of Eclectic architecture are scattered all around São Paulo, and this market is one of the very best. It will take your breath away with its classic columns, vaults, façade, and intricately decorated stained glass windows.
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]]>Coffee Lab
Located in Vila Madalena, the semi-detached house offers dozens of Brazilian coffees and on the menu, you can find the flavor profiles and provenance of each roast. The cafe is special because you can pick the beans and brewing method.
Café Floresta
This cafe has been around for over 40 years and it is located in the Copan building, a 35-story apartment block designed by Oscar Niemeyer in the 1950s. Over the years, the cafe hasn’t changed much and the coffee is still served in dark-brown ceramic cups.
King of the Fork
This new cafe is one of the best ones in the city and if you love cycling almost as much as you love coffee, you have to visit this shop. King of the fork is named after “King of the Mountain”, an award given to professional cyclists, and the whole cafe is inspired by cycling.
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]]>This museum was built inside the Pacaembu Stadium, so it’s a must-see attraction for all fans of soccer visiting Brazil. During your visit, you can explore films, photographs, and interactive exhibits documenting the history of soccer, which will give you a better understanding of its importance for Brazil’s cultural expression.
São Paulo’s soccer Museum covers an area of 6,900 square meters and there are 15 rooms that you can explore during your visit. Each one offers unique stories that will allow you to delve into the history of this beloved sport in Brazil and the world at large.
After exploring the museum, you should also make sure to join a brief tour of the Pacaembu Stadium, which hosted the 1950 FIFA World Cup. The museum is open Tuesday to Sunday between 10 am and 6 pm—just make sure you’re not there when the Pacaembu is hosting matches, because its doors will be closed to visitors.
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